Paid Advertising

Strategic Spend. Scalable Growth.

We design, build, and manage high-performance campaigns that don’t just chase clicks — they drive real business outcomes.

From high-intent search to disruptive paid social, every campaign is engineered to connect with your audience, capture demand, and convert attention into revenue. No scattergun tactics. No wasted spend. Just smart media buying, executed with precision.

Our Paid Media Services

PPC Campaign Management

We build intelligent, data-driven PPC strategies across Google Ads, Bing, and Display Networks. Every campaign is optimised for intent, efficiency, and scale — not just traffic for traffic’s sake.

Paid Social Advertising

Whether it’s Meta, LinkedIn, TikTok, or YouTube, we turn social platforms into acquisition engines. Sharp creative and forensic targeting that drive results and outperform industry benchmarks.

Programmatic Advertising

Reach your audience wherever they are online — intelligently and efficiently. We plan and deploy programmatic campaigns using advanced targeting, real-time bidding, and dynamic creatives.

Creative Testing & Optimisation

We believe great media needs great creative. Our iterative testing process ensures your assets — from copy to visuals — evolve based on what drives action, not opinion.

Google Shopping & Feed Optimisation

For ecommerce brands, Google Shopping is non-negotiable. We fine-tune and optimise campaigns that dominate high-conversion intent spaces.

Media Planning & Budget Forecasting

We don’t just spend — we invest. Every pound of your media budget is mapped, forecasted, and optimised to deliver the maximum return across your paid channels.

Navigating an Everchanging Landscape

Paid media is evolving faster than ever. Platforms shift, algorithms update, user behaviours change — and yesterday’s tactics rarely win today.

At Heard, we stay ahead of the curve by adapting to the rapid evolution of the digital ecosystem. Whether it’s changes to tracking and attribution, shifts in platform preferences, or new ad formats reshaping how brands connect with audiences, we move with the market, not behind it.

Our approach is built on agility, continuous learning, and strategic experimentation, ensuring your campaigns don’t just keep up — they lead.

Services We're Known For

Google Ads Management

Precision-Engineered Campaigns

Google Ads is one of the most powerful growth channels — but only when it’s executed with strategy and precision. At Heard, we don’t just manage bids; we build high-performing search, display, shopping, and video campaigns that align perfectly with your business goals. From keyword strategy to ad creative to bidding optimisation, we engineer every element to drive maximum ROI, not just clicks.

Learn more about our Google Ads services →

Tracking & Attribution Setup

Clear Data. Smarter Decisions.

If you can’t measure it, you can’t scale it. We implement clean, reliable tracking across all platforms — from Google Tag Manager and GA4 setups to custom conversion tracking and server-side tagging solutions. Our tracking frameworks ensure every click, every lead, and every sale is accurately captured, giving you complete visibility over what’s working and where to scale. Data isn’t optional. It’s your edge.

Find out how we build bulletproof tracking systems →

Campaign Auditing & Optimisation

Find the Gaps. Unlock the Growth.

Most paid media accounts are leaving money on the table. Through forensic campaign auditing, we uncover wasted spend, missed opportunities, and untapped performance potential. We dig into account structures, audience segmentation, creative effectiveness, and bidding strategies — delivering clear, actionable insights that drive immediate improvements. Whether you’re stuck in a plateau or scaling fast, a fresh expert audit can be the catalyst for your next breakthrough.

Book a Campaign Audit with our team →

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