From Google Ads to Meta and LinkedIn, our paid media strategies put your brand in front of the right people at the right time. Whether you’re looking for a pay per click expert or the best PPC company to manage campaigns, we’ll maximise every click and return on investment.
Paid media is evolving faster than ever. Platforms shift, algorithms update, user behaviours change — and yesterday’s tactics rarely win today.
At Heard, we stay ahead of the curve by adapting to the rapid evolution of the digital ecosystem. Whether it’s changes to tracking and attribution, shifts in platform preferences, or new ad formats reshaping how brands connect with audiences, we move with the market, not behind it.
Our approach is built on agility, continuous learning, and strategic experimentation, ensuring your campaigns don’t just keep up — they lead.
Paid advertising is when businesses pay to promote their products or services on platforms like Google, Meta (Facebook & Instagram), LinkedIn, or TikTok. You set a budget, target specific audiences, and only pay when someone clicks, views, or takes action on your ad.
Many campaigns fail due to poor strategy, weak tracking, or lack of optimisation. We fix those problems with better ad creative, smarter targeting, and full-funnel tracking, so you can actually see how ads turn into revenue.
We start by deeply understanding your audience, then use precise targeting, negative keywords, and split testing to remove waste. Our continuous monitoring ensures your ads are only shown to people who are likely to convert.
Precision-Engineered Campaigns
Google Ads is one of the most powerful growth channels — but only when it’s executed with strategy and precision. At Heard, we don’t just manage bids; we build high-performing search, display, shopping, and video campaigns that align perfectly with your business goals. From keyword strategy to ad creative to bidding optimisation, we engineer every element to drive maximum ROI, not just clicks.
Clear Data. Smarter Decisions.
If you can’t measure it, you can’t scale it. We implement clean, reliable tracking across all platforms — from Google Tag Manager and GA4 setups to custom conversion tracking and server-side tagging solutions. Our tracking frameworks ensure every click, every lead, and every sale is accurately captured, giving you complete visibility over what’s working and where to scale. Data isn’t optional. It’s your edge.
Find out how we build bulletproof tracking systems →
Find the Gaps. Unlock the Growth.
Most paid media accounts are leaving money on the table. Through forensic campaign auditing, we uncover wasted spend, missed opportunities, and untapped performance potential. We dig into account structures, audience segmentation, creative effectiveness, and bidding strategies — delivering clear, actionable insights that drive immediate improvements. Whether you’re stuck in a plateau or scaling fast, a fresh expert audit can be the catalyst for your next breakthrough.
Book a Campaign Audit with our team →
Heard is a UK based, award-winning digital marketing agency specialising in PPC, content marketing, and performance-driven growth strategies. We harness the power of data, technology, and forward-thinking creativity to help ambitious brands increase visibility, generate traffic and boost revenue online.
